The first decade of the new millennium is over. And we must say: It was a very good decade for the Austrian film. If one of the commercially successful certainly, but ultimately run in a dead end Sissi & Peter Alexander-decade except the 50s and 60s and the speculation caused by bubble production in 1920 (both were in any case only quantitative, not qualitative certainly highlights) yes then you can talk even the most successful decade of the Austrian film ever.
following balance sheet, however, relates mainly to 2010 - that will be considered in close context to the previous two years must. Finally picked up the Austrian film from 2008 from to unprecedented heights. The long-term average modest market share of around 2% (on the total number of admissions in Austria) in 2008 rose to 6.6% to 7.7% in 2009 with a record high. This was not 2010, but exceeded - at around 4.5 to 5% but projected on the - to be kept a high level - relatively.
Austrian Film 2010 - a first assessment:
[Source: filminstitut.at ]
- 47 starts Film
- including 36 mostly Austrian productions (27 E long solo productions, 9 co-productions under Austrian leadership, 11 as minor partners)
- 819 727 Admissions (on all 57 Austrian films that ran in 2010 in the cinema: 700 824 visits to the 47 productions that started in 2010 in the cinema: Figures as of December 28, incomplete and will probably still be corrected by a few thousand up)
- Most Successful Movies:
1) The Taking of incredible Elfriede Ott (director: Andreas Prochaska, produced by Dor Film), 193 844 visits
2) On The beginning was the light (R: PA Straubinger, P: Allegro Film), 93 067
3) The Breath of Heaven (R: Reinhold Bilgeri, P: Bilgeri film), 62 818
4) 3faltig (R: Harald Sicheritz, P MR film), 53 078
5) The White Band (R: Michael Haneke, P: Wega Film + D / F / IT co-production), 49 470 (+115,082 admissions from the previous year)
Apart from the sheer numbers ( and the International Festival and recovery success) can be in the year 2010 also make several changes and developments:
battle for the local rental market - Thim Film and movie store
One thing first: the largest supplier of films in Austria are "natural," the U.S. film companies. These dominate for decades the undisputed top 5 of the Austrian film-rental market (statistics, see Wikipedia ). Interestingly, only the consideration of the niche of Austrian films. Every year, on average 25 to 30 new Austrian films in the (Austrian) cinema - in recent years even maintained over 30, 2010 even incredible 47th At the same time, the market share of Austrian films increased the total number of cinema-going-on average 2% to last 5 to 8%. Responsible for this, however, are not individual outliers (as in the past about the cabaret movie blockbuster Hinterholz 8 and Poppitz ), but a wide spectrum of moderately popular (but always high-class products) in films with "highlights" to the 150,000 to 200,000 visits to the most successful productions. So what does the Austrian film. Therefore, it is really not surprising that attempts have been 2, 3 years, a new company to hire the Austrian films. And this company is founded in 2008 by Andreas Thim Thim film, the stock response seems to prefer to mess instead, but not a cherry picking is (the "founding myth" (there is no significant site or company history) see the Thim Film FilmGesOes-Entry 06/19/2009: Thim What movie? ).
The Thim Film is now fully in the Austrian market is gone and has been carried out within two years (the brilliant start in 2008 with the hire of the first part of "Real Vienna", which has been on the domestic market with 372 539 admissions successful Austrian Film Poppleton (2002, 441 017, movie rental store)) quietly developed into the largest supplier of Austrian films: 12 of the 47 Austrian premieres 2010 film released by Thim and recorded 257 426 visits. Incl. "Defectors" from the year 2009 (Plastic Planet) is the 277 935 visits in 2010 to a market share (At E long films) of about 34%.
By comparison, was the largest competitor, Filmladen , 2010 new only 10 Austrian films just slightly more than 10,000 visits recorded, represented in the cinema (with the three defectors from the previous year, The Desert Flower , Vaterspiel , The White Ribbon film loading is still awarded to 13 E long films, but remains at around 71,000 visitors still behind Thim Film). Even taking into account Luna Film (distributor of "Elfriede Ott" film by Andreas Prochaska), as the movie store under the management of Michael Stejskal, is the dominance of the Thim film would be prevented just: Luna Film and movie store come with about 280,000 admissions (to the Austrian Rent offer) just over the values of the Thim film.
has thus suspended Thim Film 2010 for the second consecutive year the most successful distributors Austrian feature films, Filmladen , successful with the audience (sound Laden denies most of his business, but with film imports, Thim Film gives only Austrian productions). Thim 2010 film achieved not only the most public of Austrian films, but with 12 productions was the first time, the largest provider just as much.
not considered in the representation of the battle for No. 1 here is the Constantin Film Holding , the former Austria-subsidiary of Germany's Constantin Film Group, which, although formally independent, Austrian company, but de facto remain particularly as an extended arm for German Constantin Film production functions and gives only few Austrian productions.
The Stadtkino rental and Polyfilm there are two quantitatively major lenders Austrian Films (Cinema City in 2009 had 8 Austrian films in distribution, Polyfilm 4). However, these are mainly small, alternative and experimental productions, which attract little overall audience to the cinema. With less than 1% of the market they play in the (quantitative) battle for 1st place in the rentals of Austrian films thus inconsequential.
Thim Film in numbers:
films - check out - Market share Ö. Total
[as Senator / Thim Film and 3L/Thimfilm 2007 Total 26-400631 - ~ 2.7% combined market share]
2008: 1-205457 - 1.4%
2009: 5 - 379833-2 , 1%
2010: 13-277935 (provisional) - about 1.6% (estimate)
Filmladen in numbers:
2007: 67-703987 - 4.7%
2008: 53-785002 - 5.3%
2009: 44-965663 - 5.3% (6 of films ö + 2 + 31 578 294 776 defectors = = 326 354)
2010: n / a (13 E long movies with about 71,000 visitors (provisional))
Internet platform "Austrian film"
The commitment
(it may still call it that) of the Thim film for the Austrian film is amazing - and wonder at the same time. With www.austrianfilm.at Thim film has even a platform created for Austrian film productions, which is perceived by many (4,000 Facebook users), but hardly as a founder of a particular rental company. This is amazing so far, as in the film Thim Imprint the page was originally mentioned, but now has been replaced by a Association for the promotion and dissemination of Austrian films . Rounding out the partisan appearance by a few comments on Austrian film history is - of course copied almost unchanged from Wikipedia, and the words were "Austrian film" consistently replaced by "Austrian film" - and of course without the Wikipedia or the author of the article (namely I;)) to name as the source.
a win-win situation for the Austrian film
can end by saying that apart from the U.S. multinationals and the Austrian cinema market is dominated by "natural", at least in the (recent strong growing) niche of the Austrian film some movement has come. In addition to Michael Stejskal film loading and film Luna has joined with Andrew Thim a German in the fight for the sovereignty of Austria-niche in their domestic market. As the share of Austrian films in the admissions of 2% (2007) has increased to 7.7% last (2009), and (probably) about% in 2010, there are in this battle so far fortunately no losers. Film loading and film Luna lose market share, Thim film takes - statistically speaking - in fact only the U.S. companies (and the only non-US Big Player of Constantin Film Holding) total a few percent market share away - in the face of annual variations for this course, hardly noticeable.
a win-win situation for the Austrian film that is. So far at least. It is hoped that the positive development of the Austrian film in 2011 continues. The signs are good, the lists of " in production" and " before theatrical release " standing productions are long. To be continued.
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