As reported in the previous entry was the Austrian film the attendance record from 2009 (1.39 million Austrians saw Austrian films) does not repeat, but the high level, well above the average of previous years, was also (according to preliminary figures) 820000-850000 visitors held (see chart below).
Instead, there was 2010, a veritable explosion in film production. to be able to build well in the hope that the attendance records of 2009 were 47 films produced - 40% more than last year. And the recently released film Economic Report 2010 (with figures for 2009) reveals that even in the rental market movement has arrived: Thim with the joining of film, a German from an established Austrian company, which only gives Austrian films. As reported previously this entry was not at the expense of the Austrian rentals: the wave of success of the Austrian film also at the domestic box office makes it possible. And for the first time in many years that proportion of the U.S. studios in the Austrian market rental slip below 70%. Whether this was 2010, for which no details will succeed, but I venture to doubt, but for the next few years, it is quite conceivable.
Overall, (rise in film support, greatly increased acceptance eg in domestic and international audiences and at festivals, higher market share of Austrian distributors and sales companies [. Hoanzl on the DVD market]) ensures that more money for the Austrian film industry in the country remains - and can deal with supply more and more filmmakers and.
The following two graphs illustrating the just written, I have created based on the film industry, reports the Austrian Film Institute (ÖFI):
complete the legend: - the figures for 2010 are based on our estimates and projections (assuming 300 movie premieres in 2010 in total, (According ÖFI) 47 Austrian premieres)
- orange line : Proportion of all movies with Austrian production sharing of the total number of Movie premieres (which in recent years, with strong tendency to increase in 2005 and subsequent stagnation between 219 (2000) and 302 (2007), hence the orange line is the first since 2007 significantly upwards as the number of Austrian cinema premieres continues to increase, the total number since 2007 but has stagnated)
- red line : The same, However, only Austrian sole or majority of productions (ie, co-led a Austrian manufacturer) into account. Also here is a constant upward trend, seen from 8% in 2000 to 12% in 2010.
- blue line: shows the portion of the total admissions a year, corresponding to films with Austrian participation. With around 1.4 million ticket sales to films from over 18 million ö Tickets overall level of its previous peak value 2009.
and now the change in market shares in Austria's rental market:
addition to the legend: the purple line is the combination of market shares with that of the ö Rental Constantin Film Holding , which is also of an independent Austrian rental, but despite longer members of the Constantin Group (2004: on the Kirch bankruptcy sale to the E long Langhammer private foundation) are still primarily for the distribution of German Constantin productions responsible. 2008 and 2009 were the five U.S. distributors (for full table statistics, see Film Industry Reports (filmwirtschaftsbericht.filminstitut.at) or Wikipedia articles "Cinema and Film in Austria", the "film market" )
For 2010 it is As I said, no meaningful figures. Presumably, the U.S. distributors are likely to re- some ground have done well, the Austrian Rental (which are also the largest importer of arthouse and European productions and thus benefit from success of European cinema) should have kept their level, however.
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